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Subtonomy expands by opening sales office in Dubai

Updated: Oct 30, 2023

Dubai Marina

This new regional office enables Subtonomy to better support customers in Middle East, and is part of the company’s ongoing expansion strategy.

Fredrik Edwall – SVP Sales & Marketing at Subtonomy, says:

“With our new office now in place, we really get a local presence in the Middle East. I think this is really an exciting region. MEA is set to top global mobile data traffic and every telecom player in the region sees customer experience as a top-three agenda item. This is an area where we can bring a lot of value to the regional service providers and also learn a lot from them.”

The regional branch will be headed by Ali Azfar – VP Business Development MEA. Ali is a seasoned telecom executive with 18+ years of diverse experience in CEM Solution Sales, Business Development and Management. He has worked with leading Vendors, CSP:s and Consulting companies across Europe, Middle East and Asia.

Ali says:

“Service providers in the Middle East acknowledge the need to leverage data for taking strategic decisions. There is a lot of focus around Customer analytics and operational analytics to gain insights on Customer and improve overall performance. In these areas, Subtonomy can really help.”

Subtonomy Middle East:

Customer intelligence Consulting and Services FZ LLC Building 16 , Office No 19, Dubai internet City Area, PO BOX : 73030 Dubai , UAE

Tel: +971 507800271

Subtonomy provides intuitive machine learning software for Communications Service Providers for increased customer experience. The company is headquartered in Stockholm with sales office in Dubai and is working with telecom customers globally. More information about Subtonomy and its offerings can be found at or by contacting


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