SubCell - Customer-Centric Radio Network Planning
Don’t just plan for cells. Plan for people.
Traditional radio planning tells you how your cells are performing. SubCell tells you how your customers are experiencing them. By bridging the gap between network KPIs and actual subscriber impact, SubCell enables mobile operators to move from reactive maintenance to proactive, ROI-driven network optimization.
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Bridging the gap between network performance and customer experience
Traditional radio planning often leaves operators in the dark. While you might know a cell is congested, you often lack the context of who is affected and how it impacts your business. This leads to reactive maintenance and misaligned investments.
SubCell changes the game by putting the customer at the center of your network strategy. By visualizing real-time network performance per individual subscriber, SubCell enables your engineering and planning teams to move beyond aggregate cell statistics. It transforms complex network data into actionable business intelligence, allowing you to prioritize upgrades where they will have the greatest impact on customer satisfaction and revenue.
Maximize ROI on network investments
Move away from theoretical coverage models. Allocate CAPEX and OPEX based on actual subscriber density and the presence of high-value accounts, ensuring every investment drives measurable business value.
Act on real-time insights
Don't wait for yesterday's reports. With data updates in less than 60 seconds, you can identify and resolve emerging quality issues before they escalate into support tickets or social media complaints.
Precise geographical visualization
Use interactive map tools and polygon selections to pinpoint problem areas down to specific street addresses. Easily identify which customers are affected by outages or indoor coverage gaps.
Device-aware optimization
Understand how the "handset mix" impacts performance. Differentiate between network-level congestion and device-specific limitations to tailor your 5G rollout and legacy technology sunsetting.
Powerful Features for Modern Networks
Granular visibility meets intuitive network analysis
SubCell’s streamlined web interface transforms complex network management into an effortlessly simple experience, allowing you to search for cells, customers, and devices with unparalleled speed.
By generating detailed, customizable reports, the platform provides a deep dive into subscriber impact and device trends, turning raw data into actionable performance insights. This intelligence is visualized through an intuitive map UI that offers profound geographical context; whether you are importing specific site lists or selecting areas directly on the map, SubCell precisely plots every subscriber’s home address within the vicinity.
This level of granular detail ensures that every site evaluation and impact assessment is rooted in the reality of where your customers live and how they experience your network.
Dynamic filtering and deep-dive troubleshooting
SubCell empowers your team to analyze single or multiple sites simultaneously, providing a holistic view of network performance with surgical precision.
By applying sophisticated KPI filters, you can instantly tailor your perspective, highlighting or excluding specific subscriber segments to focus on the most critical data. The platform’s interactive map plots the home addresses of all subscribers within a selected area, where a simple click on the “house” icon unveils a wealth of granular information, including individual KPI details, customer data, and specific device characteristics.
For the most complex technical challenges, SubCell offers a seamless drill-down from an IMSI directly into SubSearch, enabling a rapid transition from macro-level planning to individual root-cause analysis. This integrated workflow ensures that during any incident, your operations remain agile and informed, with all pertinent data ready for analysis in Excel or within the map interface for immediate, proactive communication.
Precision-driven impact analysis and proactive communication
Gain instant clarity during outages or planned maintenance by identifying exactly which subscribers are affected in real time.
SubCell allows you to define reporting areas with total flexibility, whether by importing specific cell and site lists or using the intuitive polygon tool to select areas directly on the map. This capability enables you to extract granular data on every subscriber within an impact zone, providing the essential foundation for deep-dive analysis and targeted customer outreach.
By delivering these comprehensive KPI reports through both the interactive map UI and Excel exports, SubCell empowers your team to transition from reactive troubleshooting to proactive communication, ensuring that your customers remain informed and your network strategy stays one step ahead.
Proven results from leading European Telecom Operators
Handling complexity and understanding user experience is key to efficient network operations. We use Subtonomy to help us stay efficient in an ever changing environment.
KAJ AHLKVIST
Network Quality , 3 Sweden & Denmark
SUBTONOMY BLOG
By Subtonomy
on Apr 16, 2024
FAQ: Optimizing network planning with Subtonomy SubCell
Your Questions, Answered.
We understand that telecom tech support and service assurance involves complex technical, legal, and security details. To provide clarity, we've gathered straightforward answers to the most common questions about the SubCell application and the Subtonomy platform.
Traditional radio planning focuses on technical KPIs, which can lead to over-investing in areas with low traffic value. SubCell shifts the focus to "Value-Based Planning" by correlating network performance with actual subscriber density and high-value account locations. By prioritizing CAPEX and OPEX where it directly impacts customer retention and revenue, operators can maximize the financial return on every network upgrade.
Yes. SubCell’s geographical polygon tool allows you to select any area on a map and instantly extract a list of affected subscribers. Because our data refreshes in less than 60 seconds, you can identify impacted customers, including their home addresses and device types, allowing for proactive communication and faster resolution before support ticket volumes spike.
SubCell provides granular "Handset Mix" reports that show exactly which technologies your customers are using in specific clusters. This allows you to identify areas where 5G adoption is high (justifying faster rollout) or where customers are still heavily reliant on 2G or 3G. This data-driven approach ensures a smooth transition during technology sunsetting by targeting migration offers to the right people at the right time.
Absolutely. One of SubCell’s core strengths is the "seamless drill-down." If you identify a cell or area with poor performance, you can click through to individual IMSIs and transition directly into SubSearch. This enables engineers to move from a high-level geographical overview to a detailed root-cause analysis for a specific customer session in seconds.
Network issues are often device-specific rather than infrastructure-related. SubCell allows you to filter performance data by device model and characteristics. By understanding how different handsets (e.g., iPhone vs. Android or specific chipsets) behave in your network, you can differentiate between a localized coverage gap and a device-specific firmware issue, leading to more accurate troubleshooting.
Yes. SubCell is designed for cross-functional agility. You can generate and export detailed reports in Excel or CSV format, containing subscriber lists, home addresses, and performance KPIs from any selected map area. This data is frequently used by marketing and customer care teams for targeted outreach during planned maintenance or to offer compensation to affected high-value clients.
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