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Subtonomy Blog
Welcome to the heart of innovation in telecom support — the Subtonomy Blog. This is where industry meets expertise, offering you a deep dive into the technologies and strategies that are transforming customer support and lawful intercept as we know it.


Subtonomy Reinforces Commitment to Information Security with Latest ISO/IEC 27001:2022 Certification
STOCKHOLM, SWEDEN – October 15, 2025 – Subtonomy AB, a leading provider of Software as a Service (SaaS) for telecom customer service assurance, today announced it has achieved the internationally recognized ISO/IEC 27001:2022 certification. This upgrade to the latest version of the standard affirms Subtonomy’s unwavering dedication to the highest levels of information security and data protection. ISO/IEC 27001:2022 is the most current and rigorous global standard for inform
Oct 151 min read


Nordic Telecom Insights 2025 – A Divided Market Reveals the Future of Customer Satisfaction
The latest 2024 and 2025 customer satisfaction reports from across the Nordics are in, and they paint a picture of a telecom market at a crossroads. While network quality and speed have become table stakes, the real battleground for customer loyalty has shifted decisively to the customer experience. The data from SKI and EPSI reveals a stark divide: some operators are pulling ahead by mastering the service experience, while others are seeing satisfaction levels drop. For Comm
Oct 134 min read


The New Digital Frontline: Key Takeaways for Telecoms from "Svenskarna och internet 2025"
The Swedish Internet Foundation's latest report, " Svenskarna och internet 2025 ," (The Swedes and the Internet), is a comprehensive look into Sweden's digital habits. For the telecommunications industry, it’s more than just a report; it's a roadmap to the modern customer's expectations and frustrations. The data reveals three critical trends that every provider must address: the unstoppable shift to third-party communication apps, the perilous gap between digital convenience
Oct 24 min read


Accelerating 5G FWA Monetization in Europe: Opportunities and Challenges
5G FWA is growing alongside the rollout of 5G across the continent, driven by the demand for faster, lower latency connectivity – particularly in France, Germany and the UK. Increased digitization and the adoption of AI and IoT is also boosting the demand for higher speed access by business customers, but both businesses and consumers are still often plagued by slow and unreliable broadband connections.
Sep 223 min read


Will AI Replace Call Centers? The Future of Customer Support
Many customers fear that GenAI will simply become another obstacle between them and an agent. In fact, research by the Harvard Business School has shown that 30-50 per cent of people are willing to wait hours for a human to respond to their problem, rather than receive an instantly generated AI response.
Sep 16 min read


Transforming Telecom Call Centers: How AI Drives Blended, Proactive Customer Service
From reactive crisis centers to proactive relationship hubs In the past, the majority of customer support resources in telecoms were dedicated to handling inbound inquiries – whether these were complaints, requests for support, informational or educational requirements, or sales inquiries. Telecom call centers were reactive, crisis management centers, which were viewed as a cost center and whose main KPIs therefore centered around operational performance (answering calls as q
Aug 113 min read


The Future of Telecom Customer Support: Balancing AI Efficiency with Human Empathy
The real story behind AI-led cost-cutting in telecom customer support In a recent issue of Euromedia magazine (May-June 2025), analyst Teresa Cottam outlined how UK telecom operator Sky aims to decrease its customer support costs by laying off 2,000 staff and replacing them with a combination of AI and outsourced workers. Sky claims this is because customers no longer wish to call customer service agents, preferring to use their app and website instead. What customers actua
Jul 213 min read


Why Customer Experience Index is the Future
A recent article by Analysys Mason highlighted the emergence of customer experience index (CEI) as a measure. Older measures of customer satisfaction (such as NPS) are limited in their accuracy and usefulness. Such methods offer static snapshots of experience which don’t relate to satisfaction, help CSPs understand what is influencing the score, or reveal what can be done to change it. The Power of CEI CEI has emerged as a more dynamic way of measuring experience that is gra
Jun 303 min read


Do You Want to Be the First to Truly Protect Customers from Phone Theft?
With phone thefts surging across the UK and Europe, CSPs must act now – before regulators force their hand. By leveraging their lawful access and network visibility, CSPs can become critical allies in the fight against organised crime. Powerful analytics and intelligence solutions are already available to help operators and law enforcement work together to detect, disrupt, and prevent phone theft in real time.
Jun 235 min read


Festivals, Phones & 5G: How Telecoms Keep the Music Playing
The Summer Surge: A Challenge for Mobile Networks As festival season in Europe gets underway, the role of telecoms in delivering a great...
Jun 93 min read


From Silos to Seamless – 5 Proven Strategies to Level Up Your Telecom Customer Support
In today’s hyper-competitive telecom market, customer experience (CX) is the battleground. Yet many support teams are held back by siloed...
Jun 83 min read


Subtonomy showcases new features of its data retention and geolocation solution REX at ISS Europe 2025
SUBTONOMY , the leading vendor of precision lawful intercept request technology, has announced it will exhibit at ISS World Europe ( 3-6...
May 54 min read


Decoding EU Data Retention: The Compliance Maze - Challenges and the Path Forward for Telcos
The EU data retention saga is far from over. Telcos remain at the confluence of demanding legal obligations, evolving judicial interpretations, technological challenges, and societal expectations regarding privacy. While the CJEU has set high standards for fundamental rights protection, the resulting legal fragmentation and uncertainty create significant burdens. A proactive, informed, and adaptable approach, focusing on robust compliance, strong security, and engagement in p
Apr 304 min read


Decoding EU Data Retention #4: Data Retention vs. GDPR - Squaring the Circle
How do these data retention mandates, permitted under the ePrivacy Directive's exceptions , interact with the overarching data protection framework in the EU – the General Data Protection Regulation (GDPR)? The short answer: They must coexist, and compliance with both is mandatory. Retained communications metadata (like call logs, location info, IP addresses) is undeniably personal data. Therefore, any national law requiring Telcos to retain this data must not only meet the
Apr 303 min read


EU IP Address Retention #3: What Telcos MUST know after the Hadopi Ruling
PART 3. The recent CJEU ruling in Case C-470/21 , commonly referred to as the Hadopi judgment, introduces a narrow and conditional shift...
Apr 304 min read


Decoding EU Data Retention #2: Navigating the Exceptions - When Can Data Be Retained?
PART 2. In our last post , we saw how the Court of Justice of the European Union (CJEU) invalidated the old Data Retention Directive in...
Apr 293 min read


Decoding EU Data Retention #1: The Turning Point - Why the Old Rules No Longer Apply
PART 1. For years, telecommunications operators (Telcos) across the European Union operated under a common framework for retaining...
Apr 293 min read


AI, Machine Learning, GenAI, and Large Language Models – What's the Difference?
Artificial Intelligence (AI), Machine Learning (ML), Generative AI (GenAI), and Large Language Models (LLMs) represent distinct, though inte
Apr 83 min read


Immersive engineering internship: Majken's journey with Subtonomy
Majken was our 9th Tekniksprånget intern. Read why she decided to continue working with us before starting her studies!
Apr 53 min read


Subtonomy Set to Revolutionize Telecom Customer Service with API & AI Innovations at MWC 2025
Stockholm, Sweden - 10 am 25 February 2025 - SUBTONOMY , the world’s leading telecoms technical customer support vendor, has announced...
Feb 252 min read


GSMA AI Customer Care Study 2025: How MNOs are leveraging AI to Revolutionize Customer Support
93% OF OPERATORS ARE ALREADY USING AI-DRIVEN CHATBOTS BUT EVOLUTION IS CONSTRAINED BY INTERNAL RESOURCES AND DATA ISSUES Stockholm,...
Feb 193 min read


Subtonomy Sets Emission Reduction Targets through SBTi
Telecom industry accelerates ESG efforts to meet sustainability goals Telecom operators are increasingly focusing on environmental...
Feb 122 min read


Subtonomy showcases new features of its data retention and geolocation solution REX at ISS MEA 2025
SUBTONOMY, the leading vendor of precision lawful intercept request technology, has announced it will exhibit at ISS MEA 2025.
Jan 133 min read


How Subtonomy uses AI / ML to deliver Total Experience Excellence
Subtonomy combines the intelligence used in the Subtonomy Machine Learning platform with the capabilities of OpenAI’s GPT-4 to deliver more
Jan 23 min read
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