Total performance overview for your segmented
SUB-BRANDS & MVNOs
BENCHMARK BRAND-TO-BRAND OR TO OVERALL NETWORK
DETECT MISUSAGE OUTSIDE OF CONTRACT
EASY BRAND PERFORMANCE OVERVIEW
TRACKING OF HANDSET BEHAVIOR
TRACING NUMBER OF ACTIVE USERS
BrandDash – for Wholesalers and Segmented Brands
Brand Dash provides a complete overview of how network performance is impacting MVNOs, CSP sub-brands or partners. It’s built on top of our market-leading platform to easily enable CSPs to isolate and understand different subscriber groups or entities and the network experience they’re providing to their wholesale customers.
- EUR124 billion -
That’s what analysts say the MVNO market will be worth by 2031. What are you doing to maximize your share?
Quality and insight are vital to future wholesale businesses
With constant downward pressure on margins and customers expecting far more from their host network providers, wholesalers need to ensure they’re provide premium support to their customers at a lower cost.
MVNOs are competing on customer experiences and service innovations that redefine the value proposition for digitally-savvy customers. They need to know how their host network is performing, as well as how it’s affecting their customers and impacting on their businesses.
Multi-brand mobile strategies are increasingly being used by CSPs to segment their market, but success relies on them maintaining an appropriate service level for each of their sub-brands.
LINES OF BUSINESS
Lines of business may be affected differently by network performance. Being able to visualize the impact of network performance on specific rate plans or product lines (such as IoT businesses) helps CSPs improve their business performance.
Campus networks are a key growth area that sub-brands and MVNOs are ideally placed to support. They provide a bespoke combination of private network and other services tailored to the needs of specific business or public sector customers – such as business parks, universities, or large industrial complexes.
Supporting 5G business rollout
MVNOs or sub-brands targeting customers with segmented offers make varying demands on network resources. Supporting their success requires CSPs to ensure they’re delivering the network performance and host network insight these valuable customers need.
5G will be a step change for wholesalers, as resources can be dynamically assigned to meet the needs of different customers, creating new opportunities for MVNOs and sub-brands, particularly in the B2B market where customizable service and performance is vital to success. But 5G brings with it new service expectations - requiring wholesalers to improve the way they communicate with their customers.
BrandDash is an analytical tool that supports wholesale businesses by simplifying the interpretation of network traffic data and monitoring key performance indicators as these apply to individual brands hosted on their network. With BrandDash CSPs are able to easily visualize customized slices of network performance for each individual brand.
provides insight to support wholesale customers such
as MVNOs, sub-brands
and IoT providers
Michel is the Service Quality Manager of Zentel, an MVNO serving Gen Z customers in France. Zentel’s customers like to stream video from Netflix, YouTube and TikTok, while uploading and sharing their own videos with their followers. They love mobile gaming and depend on Zentel to keep them connected 24x7 to their friends.
Can I pinpoint different handset behavior and benchmark to the entire network?
Can I provide the level of automatic support my customers expect, with personalized notifications and real-time updates on problems that affect them?
Is the network performing as expected by my customers and on par with the entire network?
Is my network partner being completely transparent about the specific performance they’re delivering to my brand in all aspects?
Can I easily trace the number of active users that we have in the partner network in a transparent analytics tool?
How BrandDash helps
We know just how important it is not being blind to the performance of a specific brand in relation to the entire network and the contract. BrandDash gives all stakeholders the transparent analytics and reporting tools to take your wholesale business to the next level.
EVP Sales & Marketing @ Subtonomy
PINPOINT BRAND PERFORMANCE
Pinpoint specific performance of specific sub-brands and MVNOs in your network. Benchmark brand performance against other brands or overall network. Identify if their users are being unduly impacted by network issues. Mitigate any disputes.
Detect misusage outside of active contract, such as use of bandwith, 5G or number of subscribers.
USER BEHAVIOR ANALYTICS
Trace the number of active subscribers per month and per day. Track handset behavior, and benchmark brands against specific network KPIs.
Benchmark brand performance against overall network
BrandDash gives wholesalers the actionable insight they need to support profitable relationships with their customers.
Want to know more? Contact us today.