Attitudes to Customer Support
in South Africa 2023

The global wave of increased digitalization hasn’t bypassed Southern Africa. As internet access has grown, and smartphone penetration increased, its youthful population and rapid urbanization have emerged as strong drivers of increased digitalization. 

 

When they get online, South Africans quickly adopt similar behaviors to those seen in mature Western European markets. Subtonomy’s study reveals, for example, that:

• 97% are using at least one social media platform

• 88% are watching the latest movies or streaming TV

• 86% are paying bills or reading news online

• 74% are using their mobiles to work from home or to access video conferencing apps

• 56% are gaming on their handsets

• 28% are controlling smart home applications.